The third volume of Thin Space Art and Theology Journal evolved the format by introducing a more mature aesthetic and varied styles of art. The progressing visual identity of the brand was leveraged with its history to create a book ready to build a legacy.
Role: Creative Director
As Creative Director, I oversaw a team of more than 10 professional designers, writers, and photographers, I managed an operation of around $100K, expanded the journal's audience. My domain was everything from people to typos. I cast vision, set deadlines, maintained the work environment, and pioneered new methods of completing production.
Thin Space Art and Theology Journal exists for theologically trained artists to express their art in a professional, excellently-crafted platform. During it's sophomore year, we sought to establish brand recognition and build its reputation as a respected voice in the immediate artistic community.
Role: Written Content Director
As Written Content Director, I oversaw an efficient team of writers dedicated to producing content, editing submitted art, and crafting promotional materials. This included outlining editing parameters, keeping track of minute details within numerous pieces, and utilizing market research to best understand our audience.
As Project Lead, I led a team of stylists, models, and photographers to run a photoshoot to highlight the fall-themed fashion and decor they could purchase at a local thrift store.
This involved directing planning sessions, coordinating with models, meeting with consultants, and developing action plans for content procurement.
As Project Lead, I oversaw production and coordinated with our videographer, voice actors, models, and actors to finish a series of similar videos to teach students and volunteers how to create sell-able potted plants that even Joanna Gaines would be proud of.
This book explains, in digestible language, high-academic concepts of media ecology to soccer moms, blue collar workers, and awkward aunts alike. Ideas from Jacques Ellul, Marshall Mcluhan, and more in understandable bites.
The book was self-published and listed on Amazon, selling around 100 copies. For a time, it was required reading at certain Chicago-area colleges.
Role: Co-Creative Director
As Co-Creative Director I helped cast vision for the project, managed freelancers, structured deadlines, and compiled the finished project.